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Increasing client engagement through integrated campaign management（通过整合式营销活动管理提升客户参与度）

Industry Sector: Health Care

Business Function: Customer Relations

Palantir Foundry can be used to segment members based on specific characteristics, orchestrate the end-to-end campaign management lifecycle, and propose next best actions according to the member's risk profile and responses. One campaign sent over 100M messages to members leading to a 1.6X increase in vaccination rates.

Challenge

Member engagement was managed within markets to account for state- and product-level restrictions, leading to an inability to deploy enterprise-wide engagement strategies or learn and improve on best practices.

Solution

Dynamic targeting across member characteristics: fully integrated Member view enables dynamic targeting based on demographics, medical claims, prescriptions, socioeconomic factors, etc. to identify member cohorts for engagement.

End-to-end campaign management: coordination of multi-channel campaigns with progress tracking against specific success KPIs and member behavior targets to inform future campaign strategies.

Next Best Action proposals: proactively surface opportunities for engagement based on claims, electronic health records, and Rx adherence, among other inputs.

Users and stakeholders

  • Member Orchestration

Impact

  • Over 100M messages sent in first enterprise-wide campaign.
  • 1.6X increase in COVID-19 vaccination rate for contacted members.

Implement a similar use case

This use case implements the following Patterns. Follow the links below to read more about a particular Pattern and learn how it is implemented within Foundry.

Want more information on this use case? Looking to implement something similar? Get started with Palantir. ↗

中文翻译

通过整合式营销活动管理提升客户参与度

行业领域：医疗健康

业务职能：客户关系

Palantir Foundry 可用于根据特定特征对成员进行细分，编排端到端的营销活动管理生命周期，并根据成员的风险状况和响应情况提出下一步最佳行动。某次营销活动向成员发送了超过1亿条消息，使疫苗接种率提升了1.6倍。

挑战

成员参与管理受限于各市场，需考虑州级和产品层面的限制，导致无法部署企业级的参与策略，也无法从最佳实践中学习和改进。

解决方案

基于成员特征的动态定向： 完全集成的成员视图（Member view）支持根据人口统计信息、医疗理赔、处方记录、社会经济因素等特征进行动态定向，从而识别需要参与的成员群体。

端到端的营销活动管理： 协调多渠道营销活动，跟踪特定成功关键绩效指标（KPI）和成员行为目标的进展，为未来的营销活动策略提供参考。

下一步最佳行动建议： 基于理赔记录、电子健康档案（EHR）和处方依从性（Rx adherence）等输入信息，主动发现可进行成员参与的机会。

用户与利益相关方

  • 成员编排团队（Member Orchestration）

影响

  • 首次企业级营销活动发送了超过1亿条消息。
  • 被联系成员的COVID-19疫苗接种率提升了1.6倍。

实施类似用例

本用例实现了以下模式。点击下方链接可了解特定模式的更多详情及其在Foundry中的实施方式。

想了解更多关于此用例的信息？希望实施类似方案？立即联系Palantir。↗